New research has found that the way a persons brain works with memory can have a dramatic effect on the way a person is able to engage with public speaking both as the person giving the speech and as a member of the audience.
According to a report by Forbes researchers have been looking into how a person remembers something and have broken this down into two different pattern forms. Either a person remembers something because it is similar to a past memory, or a person remembers something because it is very different from any memory we hold.
The brain creates new neurons all the time meaning that we are able to store new memories and this is particularly important to those who have a fear of public speaking that has been caused by a previous traumatic experience. Having lots of new neurons being made helps a person to experience the public speaking afresh each time and helps to move it away from a previous experience that may have left a person scared of public speaking.
The more new neurons that a person makes the better that person is to deal with previous memories and to make new ones – thus helping to remove the previous fears of public speaking and creating positive memories instead.
The researchers have found that the best way to encourage the production of these all important neurons is to do some exercise as this stimulates the neurons. So if you want to create positive public speaking memories and not draw on negative ones then you are being advised to get exercising!
This research also has an impact on how an audience perceives a speech. Speakers will e looking to create new memories in the audience and in this way it is more likely to be remembered and help the speaker to have positive feedback from the audience.
Anyone making a speech should try to create a memorable impact with the audience so that the memory of the speech will be filed into the new and interesting section of the brain rather than in the well known and already understood section.
If a member of the audience feels like they have heard the speech that is being given before then it will not create a pattern that is likely to be remembered as a unique and new experience. This is not to say that you need to arrive in a helicopter and perform magic tricks during your speech but it is good advice to anyone wanting to make an impact as a public speaker.
Creating a speech that is truly memorable really does need to be different and now the science is showing this to be more true than ever.