Public Speaking Expert
Public speaking can be a profitable business. If you have great communication skills and promote yourself effectively, you can increase your income and gain popularity. The truth is that very few people master the art of public speaking, but they know how to promote themselves and connect with their audience. If you want to make a name for yourself, you have to market your skills and sell your knowledge. Advertising yourself makes speaking engagements much easier to come by.
Set up a Website or Blog
Use the Internet to market yourself as a speaker. Millions of people go online to search for information and connect with their favorite brands. Identify your audience and connect with them online. Start with a personal blog or website. Set up a speaker’s page and write about your skills and experience. Your blog should include the following elements:
• A bio and resume
• A detailed description of your educational background
• A portfolio
• The topics you cover in your presentations
• A video showing you during a speech
• Pictures of you speaking live
• A list of companies you have spoke for
• Customer reviews and testimonials
• Articles related to your industry
In order to be found by potential clients, you have to promote your skills. Online advertising is the most affordable and effective way to market yourself and attract customers.
Build Your Social Media Presence
Create Facebook fan page featuring information about your speaking engagements. Add a short bio, as well as relevant photos and video samples. Connect with your audience and keep them up to date with your activity as a speaker. Share live events, blog posts, videos, and industry related news. If you have a site or blog, promote your content on social media sites. Write about your topic to engage the audience and establish your authority. Social media is one of the most powerful marketing tools, so be sure to use it to your advantage.
Post Videos Online
Video marketing is a great way to promote your public speaking skills and reach potential clients. YouTube and other online platforms can make your job easier. All you have to do is to create and share videos from your speaking engagements. Keep posting content regularly and try to come up with something new every time. Promote your videos on your blog, as well as on social networks. Encourage people to share your content and attend your speeches.